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About The FODcast

Hosted by Directors, Tim Roedel and James Hodges, each episode brings you in-depth discussions, expert interviews, and real-world case studies that provide valuable perspectives on where digital commerce is headed.

Latest Episode: “Building Customer Loyalty In The Digital Age: Insight From Fiona Stevens”

 

 

 

Can simple loyalty strategies really make a difference in today’s competitive landscape?

In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.

Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.

💡 What’s in this episode?

  • The stages of building a successful loyalty program and tailoring rewards to customer journeys
  • How personalisation and gamification enhance customer engagement
  • Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
  • The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.

Listen on Spotify

The FOD: Check Out Our Past Episodes

 

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    S6 | “Revolutionising E-Commerce: The Role of AI and Personalisation ” with Roxy Couse

    December 11, 2024

    An interview with Roxy Couse, Bloomreach’s Director of Community and Content Marketing, explores how AI and personalisation are transforming e-commerce by enhancing customer experiences, overcoming omni-channel challenges, and leveraging real-time data to drive loyalty and innovation in a competitive digital landscape

    James Hodges

    Director of Client Engagement

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    S6 | Episode 7 with Wendy Isaacs from Valtech

    November 6, 2024

    Join us as Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, shares her expertise on balancing people, culture, and strategy to lead successful digital transformations in today’s fast-paced world.

    James Hodges

    Director of Client Engagement

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    S6 | Episode 6 with Sam Panzer from Talon.One

    October 25, 2024

    Tune in to our latest podcast with Sam Panzer, Director of Industry Strategy at Talon.One, for must-hear insights on boosting customer loyalty through loyalty programs, gamification, and personalised offers in the competitive retail market.

    James Hodges

    Director of Client Engagement

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    S6 | Bonus Episode 4 with Simon Lascelles from Business Technology Leaders

    October 23, 2024

    In our latest FODcast short, CEO Tim Roedel and Simon Lascelles, Managing Partner at Business Technology Leaders, explore how the fractional leadership model is transforming mid-market companies by offering flexible, top-tier executive expertise to drive digital transformation and business success.

    Tim Roedel

    CEO

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    S6 | Episode 5 with Simon Suarez from AbsoluteLabs

    October 16, 2024

    Discover the future of digital commerce as Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, shares insights on omni-channel strategies, customer engagement, and how agile, tech-driven approaches are revolutionising retail

    James Hodges

    Director of Client Engagement

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    S6 | Bonus Episode 3 with Michael Barker from Freeman Clarke

    October 5, 2024

    In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.

    Tim Roedel

    CEO

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    S6 | Episode 4 with Meriel Neighbour from Clarks

    September 26, 2024

    How is Clarks revolutionising retail? Discover their journey of embracing digital change and headless architecture with Meriel Neighbour – Head of Global Digital Product Delivery and Transformation - our latest guest on The FODcast.

    James Hodges

    Director of Client Engagement

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    S6 | Episode 3 with Lee Pentecost from PureGym

    August 20, 2024

    Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture at PureGym. 

    James Hodges

    Director of Client Engagement

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    S6 | Bonus Episode 1 with Gareth Nutt, Fractional CTO

    August 13, 2024

    In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt.

    Tim Roedel

    CEO

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    S6 | Episode 2 with Stuart Barker from Slalom

    July 30, 2024

    Season continues with another great interview; this time Stuart Barker from Slalom who talks about the importance of the ‘why’

    James Hodges

    Director of Client Engagement

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    S6 | Episode 1 with Nathan Lomax from Quickfire Digital

    July 10, 2024

    Season 6 starts with a bang with a great interview and conversation with Nathan Lomax from Quickfire Digital who talks about the good, the bad, and the ugly of launching and scaling an eCommerce business.

    James Hodges

    Director of Client Engagement

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    S5 | Episode 8 with Kelly Goetsch from Commercetools

    July 10, 2024

    Season 5 comes to an end with an insightful interview with Kelly Goetsch from digital agency, commerctools - a well known voice across the sector and specifically in conversations about composable

    James Hodges

    Director of Client Engagement

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    S5 | Episode 7 with Mikko Mantilla from IONA

    April 18, 2024

    In this penultimate episode of Season 5, we were delighted to welcome digital leader, Mikko Mantila , Co-Founder and CEO of award-winning agency, IONA

    James Hodges

    Director of Client Engagement

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    S5 | Episode 6 with Rex Bigger from Cabiri

    April 16, 2024

    In this episode, we were joined by seasoned professional Rex Bigger who contributed to the wider conversation on all things composable

    James Hodges

    Director of Client Engagement

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    S5 | Episode 3 with Dom Delvon from Apply Digital

    January 20, 2024

    Seasoned technology leader, Dom Selvon, Global Chief Technology Officer of Apply Digital – a leading digital solutions agency - talks all things composable

    James Hodges

    Director of Client Engagement

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    S5 | Episode 2 with Tomas A. Krag from NoA Ignite

    December 29, 2023

    Experienced digital leader, Tomas A. Krag from Danish full-service agency, NoA Ignite - joins the discussion on all things Composable

    James Hodges

    Director of Client Engagement

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    S5 | Episode 1 with Michiel Tielemans from Lab Digital

    December 26, 2023

    Our first episode of Season 5 features an insightful discussion with Michiel Tielemans, MD of Lab Digital, one of the Netherlands' leading composable agencies

    James Hodges

    Director of Client Engagement

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    S4 | Episode 7 with Dave Hardiman, ex Wiggle

    November 27, 2023

    We are delighted to present to you a BONUS episode for Season 4 of our podcast; The FOD, where we chatted in depth with former Head of Software Development at Wiggle, David Hardiman.

    James Hodges

    Director of Client Engagement

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    S4 | Episode 5 with Alexander Ives from Boden

    August 14, 2023

    Our guest for the fifth episode is Alexander Ives, Director of Enterprise Systems at leading British clothing brand, Boden.

    James Hodges

    Director of Client Engagement

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    S4 | Episode 4 with Glen Leakey, ex Specsavers

    July 18, 2023

    Our guest for the fourth episode is Glen Leakey, former Digital Transformation Director at British multinational optical retail chain, Specsavers.

    James Hodges

    Director of Client Engagement

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    S4 | Episode 3 with David Crawford, ex Naked Wines

    June 9, 2023

    Our guest for our third episode is David Crawford, former Group CTO at Naked Wines - the innovative online wine retailer that has made a significant impact on the industry with a unique business model and route to market.

    James Hodges

    Director of Client Engagement

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    S4 | Episode 1 with Anjali Subburaj, MACH Ambassador

    May 17, 2023

    Our first episode of Season 4 features an insightful discussion with Dr. Anjali Subburaj, MACH Ambassador and award winning technology leader with over two decades of experience in Consumer-Centric Enterprise Architecture and Digital Transformation. 

    James Hodges

    Director of Client Engagement