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About The FODcast

Hosted by Directors, Tim Roedel and James Hodges, each episode brings you in-depth discussions, expert interviews, and real-world case studies that provide valuable perspectives on where digital commerce is headed.

Latest Episode: “Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland“

 

 

 

What makes a 20-year veteran development team bet everything on Shopify?

According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner – and why no client they’ve migrated in the last seven years has ever gone back.

We cover:

  • The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be 35% more expensive than Shopify
  • How Code migrated a well-known retail brand from Salesforce to Shopify in just six months
  • Why payment service provider (PSP) fees are often the single biggest hidden cost for enterprise merchants
  • The three actions every brand should take to reduce platform costs: cut redundant apps, renegotiate regularly, and avoid long-term contracts
  • Where AI fits (and doesn’t) in enterprise commerce – and what to expect from Shopify’s rapid B2B roadmap

Bob also shares how Code’s TCO calculator helps brands uncover their true costs with surprising accuracy, giving enterprise teams the clarity they need to make smarter platform decisions.

If you’re exploring a platform migration or want to understand the real economics of Shopify vs. legacy platforms, this episode of The FODcast is a must-listen.

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