Most businesses know AI is changing commerce.
The bigger question is whether their product data is actually ready for it.
In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers.
The conversation covers:
- Why AI changes how products are discovered
- The growing importance of attributes and enrichment
- Why “good enough” product data may no longer be enough
- How marketplaces and ecommerce journeys could evolve from here
One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.”
It’s a great listen…enjoy.
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