#TCO Archives - Simply Commerce

Is delivery still being treated too much like logistics, and not enough like customer experience?

On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce.

From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and repeat purchase.

We discuss:

Why delivery experience starts long before the parcel arrives
How customer expectations vary depending on context
Why speed and price are not the only delivery variables that matter
The role of lockers, pickup points and sustainable delivery options
How shipping can become a revenue opportunity, not just a cost centre
Why delivery accuracy will matter even more in an AI-led commerce journey

A strong listen for anyone thinking about customer experience, fulfilment, ecommerce strategy or the future of delivery.

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Most businesses know AI is changing commerce.

The bigger question is whether their product data is actually ready for it.

In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers.

The conversation covers:

Why AI changes how products are discovered
The growing importance of attributes and enrichment
Why “good enough” product data may no longer be enough
How marketplaces and ecommerce journeys could evolve from here

One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.”

It’s a great listen…enjoy.

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Are brands looking far enough ahead when evaluating ecommerce platforms?

On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.

From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.

We cover a whole host of topics including:

Why Shopify doesn’t always mean lower TCO long term
The hidden cost of apps, integrations and operational complexity
Why brands need to look at years three and four, not just implementation
How regular TCO audits can help keep tech stacks lean
Why TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversation

A really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from.

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Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid

July 15, 2026

Written by:

James Hodges

Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo

June 24, 2026

Written by:

Tim Roedel

Shopify, Headless & The Real Cost of Ecommerce Growth – with Marina Milojkovic, Grebban

June 17, 2026

Written by:

James Hodges