Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo

June 24, 2026

Most businesses know AI is changing commerce. 

The bigger question is whether their product data is actually ready for it. 

In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers.

The conversation covers:

  • Why AI changes how products are discovered
  • The growing importance of attributes and enrichment
  •  Why “good enough” product data may no longer be enough
  • How marketplaces and ecommerce journeys could evolve from here

One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.”

It’s a great listen…enjoy.

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Written by:

Tim Roedel

CEO

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Shopify, Headless & The Real Cost of Ecommerce Growth – with Marina Milojkovic, Grebban

June 17, 2026

Are brands looking far enough ahead when evaluating ecommerce platforms?

On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.

From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.

We cover a whole host of topics including:

  • Why Shopify doesn’t always mean lower TCO long term
  • The hidden cost of apps, integrations and operational complexity
  • Why brands need to look at years three and four, not just implementation
  • How regular TCO audits can help keep tech stacks lean
  • Why TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversation

A really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from.

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Written by:

James Hodges

Director of Client Engagement

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