Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures

August 14, 2026

Are product features enough to stand out anymore?

On this week’s episode of The FODcast, Tim is joined by Angeley Mullins, Founder & CEO of Aetheris Ventures, to explore how founder-led branding, storytelling and AI are reshaping go-to-market strategy.

From the rise of AI-generated content, through to changing buyer expectations and the growing demand for authenticity, this is a really interesting conversation about how businesses build trust in an increasingly noisy market.

We also discuss:

  • Why founder-led branding is becoming more important
  • How storytelling is shifting from “nice to have” to strategic advantage
  • Why audiences are tired of purely feature-led messaging
  • How AI is changing sales, marketing and customer success roles
  • Why creativity, critical thinking and prompting are becoming key skills

A really useful listen for founders, CEOs, marketers and growth leaders thinking about how to differentiate in a market where products and content can be replicated faster than ever.

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Written by:

Tim Roedel

CEO

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Retail Media, In-Store Screens and the Fight for Attention – with Dean Harris, Co-op and Anders Henricson, Grassfish

July 28, 2026

There’s a fine line between smart retail media and too much noise.

On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.

The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.

From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience.

We cover a whole host of topics including:

  • Why retail media has become such an important growth opportunity
  • The risk of communication overload in-store
  • How Co-op approaches campaign governance and customer experience
  • Why attention may matter more than impressions
  • How connected screens can support, rather than disrupt, the customer journey

A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences.

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Written by:

Tim Roedel

CEO

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