2025: The Year Digital Commerce Got Louder

December 20, 2025

As we head towards the end of the year, we’ve been reflecting on what has been a truly standout chapter for our podcast – The FODcast – The Future of Digital Commerce.

We’re now firmly into our 7th season, and 2025 has been a record-breaking year for the podcast – more listeners, more downloads, and more brilliant conversations than ever before. What started as a niche commerce podcast has grown into a genuinely global platform for digital, B2B, retail and transformation leaders. So, in the spirit of the season, we’re delighted to present…

The 12 Days of FODmas

Our Top 12 FODcast episodes of 2025, counting you down to Christmas, one standout conversation at a time.

Here are this year’s must-listen episodes:

  1. Revolutionising B2B E-Commerce – David Höck
    David, co-founder of Vendure, discusses how innovative composable commerce solutions and practical strategies are transforming B2B digital commerce. LISTEN HERE

  2. Platforming the Future: B2B’s Digital Commerce Revolution – Jochen Binder
    In this episode Jochen, Head of Backend and Data Solutions at diva-e, explores the evolving digital commerce platform landscape and how pragmatic, AI-influenced approaches are reshaping both B2B and B2C LISTEN HERE

  3. The Art of Haggling Meets AI – Rosie Bailey
    CEO of Nibble, Rosie, breaks down how AI-augmented negotiation and customer experience strategies are changing modern e-commerce LISTEN HERE

  4. Crafting Community in a Digital Age – Steve Irwin
    Steven Irwin of Vivobarefoot shares how purpose-driven community building and brand values can drive loyalty and sustainable growth in digital commerce LISTEN HERE

  5. When AGI Lands, Your Business Model Might Vanish – Daniel Hinderink
    We chat with Daniel about how AI, data sovereignty, and external forces are reshaping digital transformation strategies across sector LISTEN HERE

  6. The Future of Composable Commerce – SCAYLE
    We were joined by Craig Smith and Rico Adler for this great discussion on composable commerce platforms, scalability, and the practical benefits for growing digital businesses LISTEN HERE

  7. Why eCommerce Success Isn’t About Platform Choice – Matt Parkinson
    In this throwback from back in May, Matt debunks platform myths and focuses on practical, future-ready approaches that matter more than simply picking tech LISTEN HERE

  8. Physical Retail’s Vital Pulse: Why In-Store Still Matters – James O’Hare
    A topic that’s still as relevant today as it was in the early Summer, James O’Hare highlights how in-store experiences, unified commerce, and smarter tech are keeping physical retail relevant and impactful LISTEN HERE

  9. Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming – Sander Berlinski Sander cuts through AI hype to explain how data foundations and intelligent automation are delivering real value today LISTEN HERE

  10. Turning Intuition into Growth – Martijn WijsmullerMartijn shares his journey from corporate to entrepreneurship and how entrepreneurial mindset and practical insights fuel e-commerce succes LISTEN HERE

  11. Pioneering New Paths in Digital B2B – David WilliamsDavid discusses how AI and emerging technologies are helping B2B organisations innovate and adapt in a shifting digital landscape LISTEN HERE

  12. The Future of E-Commerce: Gen Z, AI & Unified Retail – James Brooke
    James explores how Gen Z behaviours, AI-driven personalisation and unified retail thinking are shaping the future of commerce LISTEN HERE

Whether you’ve tuned in every week or missed a few along the way, this is the perfect opportunity to catch up on the conversations that defined digital commerce in 2025.

Did you know?

In 2025 alone, The FODcast has been streamed thousands of times this year across six continents and dozens of countries worldwide.

Alongside strong audiences across the UK, Europe and North America, we’ve also seen listeners tuning in from Angola, Nepal and Kazakhstan – proof that the conversation around digital commerce really is a global one!

Be Our Guest in 2026?

We’re already planning next year’s lineup and would love to hear from:

  •  Founders
  •  CTOs, CDOs & Product Leaders
  •  Commerce, B2B & AI innovators

If you’ve got a story to tell or insight to share, get in touch to join us on The FODcast. Thank you for listening, sharing, and supporting our podcast this last year. We’ll be back in 2026 with even more insight, challenge and conversation around the future of digital commerce.

In the meantime, we wish you a very Merry Christmas and a successful New Year!

Written by:

James Hodges

Director of Client Engagement

Connect on LinkedIn

S6 | Turning Intuition into Growth: Martijn Wijsmuller on Navigating E-Commerce Success

January 21, 2025

What if you could transform your career from corporate to entrepreneurial success? Martin Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.

In this episode of The FODcast, Martin shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.

Martin reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.

💡 We also chat some more about:

  • The early challenges of building Ask Phill from the ground up
  • Why targeting the right market is essential for scaling a business
  • The power of collaboration with skilled partners
  • How agility and strategic hiring fuel business growth

🎙️ Don’t miss out on Martin’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.

Written by:

James Hodges

Director of Client Engagement

Connect on LinkedIn

S6 | Building Customer Loyalty in the Digital Age: Insights from Fiona Stevens

January 14, 2025

Can simple loyalty strategies really make a difference in today’s competitive landscape?

In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.

Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.

💡 What’s in this episode?

  • The stages of building a successful loyalty program and tailoring rewards to customer journeys
  • How personalisation and gamification enhance customer engagement
  • Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
  • The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.

Written by:

James Hodges

Director of Client Engagement

Connect on LinkedIn