Legacy Systems Meet AI: Can B2B Can Bridge the Gap?
The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing.
In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype.
We dig into:
- How AI is already delivering value in B2B – from OCR-powered order processing to smart agents for customer queries
- Why foundational product data is the real key to AI success
- The rise of digital-first buyers – and the pressure for Amazon-like experiences
- Why pilot projects beat wholesale AI rollouts every time
- The evolving role of community, knowledge-sharing, and the human touch in B2B
Aidan makes a compelling case for starting small, thinking strategically, and building from a solid data core.
If you’re balancing digital ambition with operational reality in the B2B space, this episode is packed with practical advice to move forward, not just faster, but smarter.
