“If you touch it, you can trust it.”
In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot – to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth.
With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly complex digital world.
In this conversation, we cover:
- How Vivobarefoot’s ReVivo and community initiatives are redefining what post-purchase brand engagement looks like
- The rise of sustainable commerce – and why it’s more than a marketing trend
- What the pandemic taught us about omnichannel agility and real-world connection
- Why purpose-led brand identity is your most defensible asset in a noisy market
If you’re navigating D2C growth, scaling ecommerce infrastructure, or want to better align digital strategy with values and community impact, this one’s a must-listen.
