In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO at Woolman, to unpack one of the biggest shifts in digital commerce: how Shopify has quietly become a serious contender in enterprise retail.
As part of Europe’s largest Shopify Plus agency, Teemu brings first-hand insight into what’s driving this change and how retailers are rethinking their technology strategies.
We cover:
- How Shopify’s semi-composable architecture delivers flexibility without complexity
- Why major retailers are seeing considerable cost savings when switching to Shopify Plus
- What brands need to know before migrating – from data readiness to project teams
- How unified customer data is finally solving retail’s online/offline disconnect
- Where AI fits into the future of enterprise commerce
Teemu’s message is clear: Shopify isn’t just for start-ups anymore – it’s reshaping the way global retailers approach technology and growth.
If you’re evaluating your commerce stack or tracking retail tech trends, this one’s a must-listen.
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