S6 | Bonus Episode 3 with Michael Barker from Freeman Clarke

October 5, 2024

In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.

Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of tech advancements on leadership, the importance of collaborative communication, and how Conway’s Law and Stephen Covey’s principles continue to shape effective system design.

The conversation wraps with an insightful look at the integration and cultural challenges companies face when bringing in fractional leaders, particularly in tech. Michael highlights the growing importance of teaching over doing, sharing real-world scenarios, like managing cyber threats, to illustrate the flexibility and skill required in these roles.

Whether you’re a fractional professional yourself, or a business leader looking to hire one, this episode offers more great insight on how this agile model is reshaping business growth and digital transformation.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Written by:

Tim Roedel

CEO

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