There’s a fine line between smart retail media and too much noise.
On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.
The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.
From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience.
We cover a whole host of topics including:
- Why retail media has become such an important growth opportunity
- The risk of communication overload in-store
- How Co-op approaches campaign governance and customer experience
- Why attention may matter more than impressions
- How connected screens can support, rather than disrupt, the customer journey
A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences.
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