Conversations across the digital commerce space remain strong, particularly with those delivering services into both B2C and B2B. The topics may sound familiar, but they continue to dominate – data, AI, and Shopify are still front and centre.
Data accuracy and accessibility are proving critical as businesses focus on turning information into insight. AI remains impossible to ignore, driving real-world efficiency gains and reshaping how we’ll search, shop, and check out, with tools like OpenAI’s checkout and Agents leading the way.
Meanwhile, Shopify’s enterprise momentum continues, with seven-figure builds and ambitious partner growth targets creating new opportunities across the ecosystem.
Personalisation also remains a key theme, as brands look to deepen relationships, improve customer lifetime value, and increase average order size.
Internally, Team SC is seeing the impact of this market confidence firsthand. We’re managing the highest number of live vacancies per head in two years (long may this continue!) and contract demand continues to grow at pace, particularly across project-driven roles.
Market Spotlight + Top 5 eCommerce Stories This Month
- Shein launches brand incubator “Xcelerator” – a brand incubation programme to support emerging labels, increasing its footprint in the UK retail ecosystem READ MORE
- Selfridges has expanded and upgraded its Birmingham Beauty Hall into a 30,000 sq ft destination (the largest outside London), adding 37 new counters, 160 brands, and new experiential spaces as part of its wider investment in beauty READ MORE
- Morrisons is trialling AI-enabled trolleys that scan items as you shop, track totals in real time, and let customers skip checkout queues. The pilot begins in early 2026, marking Instacart’s first UK rollout READ MORE
- At RetailX’s Autumn Festival, Debenhams’ CEO shared that the brand is aiming to become the “Spotify of retail,” using a new Pinterest integration to reimagine online discovery; shaking off its “digital dinosaur” past READ MORE
- Asda is piloting AI-powered shelf-scanning cameras from retail automation specialist Focal Systems across five UK stores. The technology monitors shelves in real time to flag gaps, misplaced products, and potential waste, forming part of Asda’s wider investment in smart store innovation READ MORE
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