Conversations across the digital commerce world are as lively as ever, with plenty happening across both B2C and B2B. The themes may sound familiar – data, transformation, and platform growth – but the energy behind them feels stronger than it has in months.
Data has dominated much of the conversation this quarter. Governance, security, and the challenge of managing first- and third-party sources are still top of the list, as businesses look for smarter ways to use information, not just collect it.
Internally, Q4 got off to a slower start than expected, but we’re far from discouraged. The opportunities are there – they’re just taking a little longer to convert. Contract demand remains buoyant across every region we cover, and our teams have had a busy few weeks of face-to-face meetings across the UK and Benelux, with plenty of productive conversations.
The Dutch market continues to show real momentum heading into 2026, while Germany still feels behind the curve on transformation; though the appetite for change is growing. We’re also seeing an uptick in demand for near-shore resources as businesses balance capability, cost, and proximity in smarter ways.
All told, there’s a lot to be positive about. The market feels active, conversations are meaningful, and confidence is slowly but surely translating into action. Here’s to a strong finish to the year!
Market Spotlight + Top 5 eCommerce Stories This Month
- Waitrose unveils its first “Home of Food Lovers” concept store in Newbury – 27,000 sq ft, powered by a record £50m tech investment, featuring specialist food counters and AI/digital in-store tools READ MORE
- Tesco has boosted its rapid-grocery delivery service Whoosh via a new partnership with Just Eat Go, enhancing fulfilment speed and capability ahead of key trading periods READ MORE
- Marks & Spencer has launched on TikTok Shop, making its most-loved beauty and home-fragrance products instantly shoppable in-app; a strategic move to meet younger customers where they discover and buy READ MORE
- Frasers Group’s new Sports Direct flagship in Liverpool opened last month, combining retail, wellness and media-driven innovation. The 65,000 sq ft, three-storey site integrates its proprietary ELEVATE platform and an in-store gym (Everlast Gyms+) to transform the physical store into a dynamic brand experience READ MORE
- Morrisons is rolling out electronic shelf labels (ESLs) across its entire supermarket estate of 497 sites, in partnership with Vusion Group, making it the first major UK grocer to adopt this technology at scale READ MORE
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