Category: FODcast

Expert advice, valuable resources, and the latest news to help you navigate the world of eCommerce - whether you're looking to grow your team, or wanting to further your career in the sector.

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    S7 | The ‘Fan Club’ Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund

    October 1, 2025

    What makes a customer truly loyal? In this episode, we’re joined by Voyado CEO Erica Sandelin Ekelund to explore why it’s not about points or discounts, but about building genuine connections that turn shoppers into brand advocates - or as Erica calls them, your “fan club.” From why consistency matters more than transactions to how a focused “inch wide, mile deep” strategy outperforms broader platforms, we unpack the insights shaping loyalty today. We also discuss how demographics influence customer journeys, why connecting online and offline experiences is critical, and how user-friendly tech is overtaking heavy enterprise systems. For anyone in retail, marketing, or CX, this is an essential guide to turning loyalty into a true competitive advantage.

    Tim Roedel

    CEO

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    S7 | The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill

    September 17, 2025

    What really drives the future of retail? In this episode, we’re joined by Elliot Winskill, Technology & Solutions Director at PMC, to unpack why it’s not about choosing online or in-store, but mastering the space in between. From the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, we explore why organisational barriers often outweigh technical ones, how COVID reshaped balance across channels, and why mapping every customer touchpoint is more critical than ever.

    Tim Roedel

    CEO

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    S7 | When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink

    September 4, 2025

    AI, trade wars, and data sovereignty are rewriting the rules for European tech. In this episode, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to explore how these forces are reshaping digital transformation. From pharma to finance, we unpack why data sovereignty is now board-level, how AI is disrupting software licensing, and why practical tools often win on ROI.

    Tim Roedel

    CEO

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    S7 | Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen

    August 8, 2025

    Is Shopify the dark horse of enterprise retail? In this episode, we’re joined by Teemu Tolonen, CCO at Woolman, to explore how Shopify is shaking up the enterprise commerce space. As part of Europe’s largest Shopify Plus agency, Teemu shares front-line insight into why major retailers are rethinking their tech stacks - and why Shopify is no longer just for start-ups.

    James Hodges

    Director of Client Engagement

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    S7 | ROI or Bust: Commerce in a Cost-Conscious World with Tal Ofer

    July 16, 2025

    Is replatforming dead - or just evolving? This episode explores how retailers are shifting away from big, risky tech overhauls in favour of targeted, high-impact projects, with expert insight from Tal Ofer of Cloudinary and the MACH Alliance. A must-listen for retail and tech leaders.

    James Hodges

    Director of Client Engagement

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    S7 | Navigating AI in B2B Commerce with Aidan McGaughey

    June 20, 2025

    Explore how B2B brands can bridge legacy systems and AI, with practical insights from OroCommerce’s Aidan McGaughey on data, digital buyers, and smart, strategic adoption.

    James Hodges

    Director of Client Engagement

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