Category: FODcast
Expert advice, valuable resources, and the latest news to help you navigate the world of eCommerce - whether you're looking to grow your team, or wanting to further your career in the sector.
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S7 | The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill
September 17, 2025
What really drives the future of retail? In this episode, we’re joined by Elliot Winskill, Technology & Solutions Director at PMC, to unpack why it’s not about choosing online or in-store, but mastering the space in between. From the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, we explore why organisational barriers often outweigh technical ones, how COVID reshaped balance across channels, and why mapping every customer touchpoint is more critical than ever.
Tim Roedel
CEO
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S7 | When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink
September 4, 2025
AI, trade wars, and data sovereignty are rewriting the rules for European tech. In this episode, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to explore how these forces are reshaping digital transformation. From pharma to finance, we unpack why data sovereignty is now board-level, how AI is disrupting software licensing, and why practical tools often win on ROI.
Tim Roedel
CEO
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S7 | Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen
August 8, 2025
Is Shopify the dark horse of enterprise retail? In this episode, we’re joined by Teemu Tolonen, CCO at Woolman, to explore how Shopify is shaking up the enterprise commerce space. As part of Europe’s largest Shopify Plus agency, Teemu shares front-line insight into why major retailers are rethinking their tech stacks - and why Shopify is no longer just for start-ups.
James Hodges
Director of Client Engagement
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S7 | ROI or Bust: Commerce in a Cost-Conscious World with Tal Ofer
July 16, 2025
Is replatforming dead - or just evolving? This episode explores how retailers are shifting away from big, risky tech overhauls in favour of targeted, high-impact projects, with expert insight from Tal Ofer of Cloudinary and the MACH Alliance. A must-listen for retail and tech leaders.
James Hodges
Director of Client Engagement
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S7 | Physical Retail’s Vital Pulse: Why In-Store Experiences Still Matter with James O’Hare
July 2, 2025
Physical retail isn’t dead, it’s evolving. This episode explores how immersive experiences, unified commerce, and smarter tech are transforming stores, with expert insight from James O’Hare of Sitoo. A must-listen for retail leaders.
Tim Roedel
CEO
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S7 | Navigating AI in B2B Commerce with Aidan McGaughey
June 20, 2025
Explore how B2B brands can bridge legacy systems and AI, with practical insights from OroCommerce’s Aidan McGaughey on data, digital buyers, and smart, strategic adoption.
James Hodges
Director of Client Engagement
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S7 | Crafting Community in a Digital Age: Vivobarefoot’s Approach to Modern Commerce with Steven Irwin
June 12, 2025
Discover how Vivobarefoot blends tech, purpose, and people to drive D2C growth, with insights on sustainability, community, and brand resilience from CCO Steven Irwin.
James Hodges
Director of Client Engagement
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S7 | Beyond Buzzwords: Why eCommerce Success Isn’t About Your Platform Choice with Matt Parkinson
June 12, 2025
Explore the evolving Adobe Commerce landscape with Matt Parkinson, as he shares insider insights, debunks Magento myths, and explores practical, future-ready strategies shaping e-commerce today.
James Hodges
Director of Client Engagement
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S7 | Platforming the Future: B2B’s Digital Commerce Revolution with Jochen Binder
May 8, 2025
Explore the fast-evolving e-commerce platform landscape with Jochen Binder, as he unpacks real-world trends, MACH challenges, and the rise of pragmatic, AI-driven strategies reshaping B2B and B2C commerce.
James Hodges
Director of Client Engagement
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S7 | The Fatal Flaw: Why Tech-Led Projects Fail with Simon Hamblin
April 30, 2025
Season 7 of The FODcast kicks off with Simon Hamblin revealing why tech-led projects fail—and how aligning business leadership with tech ensures digital transformation success across retail, travel, and finance.
James Hodges
Director of Client Engagement