Category: FODcast

Expert advice, valuable resources, and the latest news to help you navigate the world of eCommerce - whether you're looking to grow your team, or wanting to further your career in the sector.

From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon

December 10, 2025

In this episode, Tim Roedel and James Hodges are joined by Kim Samuelsen and Max Rolon from global commerce agency Domaine to explore how Shopify’s native capabilities handle serious complexity across EMEA without the overhead of composable stacks. From European expansion and unified commerce to the data foundations behind AI and CRM, they unpack real-world migrations and launches – and why total cost of ownership should be the signal metric for brands.

James Hodges

Director of Client Engagement
When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin

November 28, 2025

In this episode, James Hodges is joined by Rob Goodwin, Chief Data Officer at MSQ Partners, to unpack how AI is reshaping teams, skills and the way customers discover brands online. From AI agents and AIOps to first-party data, personalisation and trust, they cut through the hype to focus on what leaders need to fix now – and why data quality, not shiny tools, remains the real competitive edge.

James Hodges

Director of Client Engagement
Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland

November 12, 2025

In this episode, we’re joined by Bob Rockland, Co-Founder of Code (now part of Domaine), to explore what really drives enterprise brands to bet everything on Shopify. From revealing the hidden costs behind legacy platforms to explaining why no client they’ve migrated has ever gone back, Bob unpacks how Code became the world’s largest dedicated Shopify partner – and why total cost of ownership is the metric every CFO should be watching.

Tim Roedel

CEO
Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming with Sander Berlinski

October 29, 2025

In this episode, we’re joined by Sander Berlinski, Director of Innovation at valantic, to cut through the hype and explore what’s really driving AI in digital commerce. From automating compliance checks to reshaping creative roles, Sander shows how AI is already delivering value today – and why data foundations, not shiny tools, should be every retailer’s first priority.

Tim Roedel

CEO
Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox

October 15, 2025

In this episode, we’re joined by Rhea Fox, Marketing Director for Gift Experiences at Moonpig Group, to explore how marketplaces and distribution are rewriting the rules of retail. From why not every brand belongs on TikTok to how AI is transforming SEO, creative optimisation, and even reducing returns, Rhea unpacks the shifts brands need to watch. For anyone in marketing, ecommerce, or digital strategy, this is a practical guide to navigating complexity while staying focused on your customer.

James Hodges

Director of Client Engagement
S7 | The ‘Fan Club’ Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund

October 1, 2025

What makes a customer truly loyal? In this episode, we’re joined by Voyado CEO Erica Sandelin Ekelund to explore why it’s not about points or discounts, but about building genuine connections that turn shoppers into brand advocates - or as Erica calls them, your “fan club.” From why consistency matters more than transactions to how a focused “inch wide, mile deep” strategy outperforms broader platforms, we unpack the insights shaping loyalty today. We also discuss how demographics influence customer journeys, why connecting online and offline experiences is critical, and how user-friendly tech is overtaking heavy enterprise systems. For anyone in retail, marketing, or CX, this is an essential guide to turning loyalty into a true competitive advantage.

Tim Roedel

CEO
S7 | The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill

September 17, 2025

What really drives the future of retail? In this episode, we’re joined by Elliot Winskill, Technology & Solutions Director at PMC, to unpack why it’s not about choosing online or in-store, but mastering the space in between. From the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, we explore why organisational barriers often outweigh technical ones, how COVID reshaped balance across channels, and why mapping every customer touchpoint is more critical than ever.

Tim Roedel

CEO
S7 | When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink

September 4, 2025

AI, trade wars, and data sovereignty are rewriting the rules for European tech. In this episode, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to explore how these forces are reshaping digital transformation. From pharma to finance, we unpack why data sovereignty is now board-level, how AI is disrupting software licensing, and why practical tools often win on ROI.

Tim Roedel

CEO
S7 | Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen

August 8, 2025

Is Shopify the dark horse of enterprise retail? In this episode, we’re joined by Teemu Tolonen, CCO at Woolman, to explore how Shopify is shaking up the enterprise commerce space. As part of Europe’s largest Shopify Plus agency, Teemu shares front-line insight into why major retailers are rethinking their tech stacks - and why Shopify is no longer just for start-ups.

James Hodges

Director of Client Engagement
S7 | ROI or Bust: Commerce in a Cost-Conscious World with Tal Ofer

July 16, 2025

Is replatforming dead - or just evolving? This episode explores how retailers are shifting away from big, risky tech overhauls in favour of targeted, high-impact projects, with expert insight from Tal Ofer of Cloudinary and the MACH Alliance. A must-listen for retail and tech leaders.

James Hodges

Director of Client Engagement